Food & beverage

Keeping 64 grocery stores stocked through an Ohio winter

1,900 loads a year for a regional grocery chain on a dedicated reefer lane.

0

missed deliveries

Client

Regional grocery chain, 64 stores

Lane

Columbus, OH to Charlotte, NC

Timeline

Since June 2023

Services

Refrigerated, dedicated lane, temperature logging

The challenge

The chain moves produce, dairy and frozen food from a Columbus consolidation center to its Charlotte distribution center six days a week. Its previous carrier covered the lane with whichever reefer happened to be free, so trailers showed up warm, late, or both.

In the first quarter of 2023 the Charlotte receiving team rejected 41 loads. Every rejection meant empty shelves the next morning and a claim that took months to settle. They needed the same trucks on the same schedule, with proof that the temperature held from door to door.

What we did

We gave the lane its own fleet: 14 reefers and 11 drivers who run nothing else. Every trailer is pre-cooled to 34°F the night before pickup and checked by the driver before the first pallet goes on.

  • Fixed pickup windows at 4:00 am and 2:00 pm, six days a week

  • Temperature readings every 15 minutes, with an alert to dispatch if a reading leaves the 32 to 36°F band

  • Two spare reefers staged in Columbus for breakdowns and holiday volume

  • The full temperature log attached to every proof of delivery

What changed

1,900

loads a year on one lane

100%

of loads delivered inside the 32 to 36°F band

41 to 0

rejected loads per quarter, before and after

“For three years the same drivers have backed into our doors at the same time every day. Our receiving team plans around Laneway now, not the other way round.”

“For three years the same drivers have backed into our doors at the same time every day. Our receiving team plans around Laneway now, not the other way round.”

Maria Santos

Logistics manager, regional grocery chain

More case studies

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Truckload, LTL, reefer or flatbed. A dispatcher reads every request and replies with an all-in rate, with no fuel surcharge waiting at the bottom of the invoice.

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Send us the lane.
Get a rate in two hours.

Truckload, LTL, reefer or flatbed. A dispatcher reads every request and replies with an all-in rate, with no fuel surcharge waiting at the bottom of the invoice.

(614) 555-0142

Call dispatch directly

Reply within 2 hours

Mon to Sat, 5am to 9pm Eastern

Send us the lane.
Get a rate in two hours.

Truckload, LTL, reefer or flatbed. A dispatcher reads every request and replies with an all-in rate, with no fuel surcharge waiting at the bottom of the invoice.

(614) 555-0142

Call dispatch directly

Reply within 2 hours

Mon to Sat, 5am to 9pm Eastern

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